E-Commerce insights of the week for

In the current week, the e-commerce landscape for frozen legumes has seen significant activity, with a total of 541 active offers across 7 e-stores. FRESHFUL leads with 218 offers, accounting for 40.3% of the total, while SELGROS follows with 125 offers, representing 23.1%. Notably, SELGROS also emerges as the discount leader with an average discount of 21.0%, contrasting with FRESHFUL's average discount of 16.0%. This concentration of offers among the top two retailers indicates a competitive environment, with MACROMEX SRL positioned to leverage these dynamics.

In the frozen legumes category, MACROMEX SRL maintains a leading position with an offer share of 21.3%, representing 115 offers. However, there has been a slight decline of 0.7 percentage points in offer share, indicating a need for strategic reassessment. The overall market features 30 active producers, with the top three accounting for 48.1% of the total offers. Notably, OROGEL SPA has emerged as the fastest-growing producer, doubling its offer presence. This competitive landscape suggests a medium level of market concentration, with MACROMEX SRL needing to bolster its presence to defend its leadership against rising competitors.

In the week of July 20-26, 2026, your average unit price for LEGUME CONGELATE was 25.26 currency, which represents an increase from the previous week's price of 23.3 currency. In contrast, the market average price for the same week was 25.26 currency, indicating that you are aligning with market trends. However, your average discount percentage stood at 19.7%, slightly higher than the market average of 19.1%. Over the past weeks, while the market has shown some fluctuations, your pricing strategy has remained more stable, with your average price consistently lower than the market average, suggesting that you are following the market trends rather than leading them. Competitors have been offering deeper discounts, with the market average discount reaching up to 21.2% in earlier weeks. This indicates a potential opportunity for you to reassess your discount strategy to remain competitive.

In the frozen legumes category, MACROMEX SRL's retailer brands account for 18.3% of the total offer count with 99 offers, while national brands dominate with 81.7% and 442 offers. The average discount depth for retailer brands is 22.0%, surpassing the 19.6% of national brands, indicating a strategic pricing advantage for MACROMEX SRL in this segment.

In the week of 2026-W30, MACROMEX SRL maintained its position as the offer leader within the frozen legumes category, despite experiencing a slight decrease in offer share percentage compared to the previous week. The overall market exhibited a moderate temperature with an increase in discount intensity, leading to higher offer pressure than both last week and the four-week average. While MACROMEX SRL's average discount depth of 22.0% remains competitive, it is essential to note that national brands are benefiting from a larger offer share and a lower average unit price, indicating a potential area for strategic improvement.