Remarkable facts of the week in promotional catalogues for
Bere Blondă
1
W32
Executive Summary
Promo pressure
117
▲
+7 (Δ vs Y-1)
Σ promo occurrences
Maximum discount
-50%
➡
STABLE (vs Y-1)
Highest observed discount
Frequent MAP Range
20,8 Lei (±3,1 Lei)
▲
+2,8 Lei more expensive (vs Y-1)
The most frequent price (MAP) range of the week in the category
Promotions with advantages
91,5%
▲
+17 pts (vs Y-1)
Weight of promotions with advantages (100% minus promotions without advantages)
Dominant advantage
Y-1: Crossed price,Price Discount
The most frequent consumer advantage in the category
Promotions with discount
94,0%
▲
+27,6 pts (vs Y-1)
Weight of promotions with a discount this week in the category
Frequent Discount Range
-20% (±3 pt)
▼
-3 pts weaker (vs Y-1)
The most frequent discount range this week in the category
All players
In the Year-on-Year comparison, the market experienced a slight decrease, with the current value at 91,5 compared to 110,0 last year, reflecting an absolute change of -18,5. Week-on-Week, the market also saw a slight decrease from 98,0 to 91,5, resulting in a change of -6,5. In contrast, Kaufland emerged as the leader, maintaining its rank at 1, with a very sharp increase in occurrences, rising to 24,8 from 13,3 last week, marking an increase of 86,5%. Compared to the five-week average, Kaufland's occurrences also showed a very sharp increase, going from 12,9 to 24,8, an increase of 92,2%. Meanwhile, Carrefour experienced a moderate decrease in occurrences, dropping from 16,5 to 12,0 compared to the five-week average. Lidl, on the other hand, saw a moderate decrease in occurrences Year-on-Year, falling from 20,9 to 13,7.
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2
Competitive Activity
CARREFOUR vs Rest of market| Rank | Total Bere Blondă |
|
|
|
|
|---|---|---|---|---|---|
| promo occurrences | 117 | 14 | 29 | 16 | 10 |
| Visibility share | 100% | 12,0% | 24,8% | 13,7% | 8,5% |
| Mechanic | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Gifts on pack | Price Discount Card |
| Most frequent MAP range | 20,78 Lei | 22,95 Lei | 3,49 Lei | 22,95 Lei | 17,99 Lei |
| Discount | 20,0% | 15,0% | 22,0% | 20,0% | 23,0% |
| % Discount | 94,0% | 92,9% | 89,7% | 87,5% | 100,0% |
🏆 Retailer promotional championship — CARREFOUR
Average ranks on the 5 key indicators (Share of voice, Mechanics mix, MAP range, Discount depth, Share of promotions with displayed discount). The first place (#1) represents the highest performance.
2024
#5
#4
#3
#2
#1
Winner: KAUFLAND
CARREFOUR : Rank #3
CARREFOUR : Rank #3
2025
#5
#4
#3
#2
#1
Winner: PENNY
CARREFOUR : Rank #2
CARREFOUR : Rank #2
2026
#9
...
#4
#3
#2
#1
Winner: PENNY
CARREFOUR : Rank #9
CARREFOUR : Rank #9
CARREFOUR has experienced a notable decline in its composite rank, falling from 2 to 9 between 2025 and 2026. This shift reflects a decrease in competitive activity, as CARREFOUR's share of voice stands at 12,0%, ranking it third among competitors. The retailer's strengths include its share of voice, but it faces challenges with its price positioning and discount depth, which are ranked lower. In comparison, PENNY leads the category with a composite rank of 1, driven by its strong promotional strategies. LIDL follows closely behind CARREFOUR at rank 8, indicating a competitive landscape where CARREFOUR must enhance its offerings to regain its previous standing. KAUFLAND, currently active, has a share of voice of 24,8%, showcasing a very sharp increase in visibility. Overall, CARREFOUR's current position highlights the need for strategic adjustments to improve its competitive stance.
3
Promo Pressure by Retailer
117 promo occurrences| Retailer | W32 (2026) | W31 (2026) | Avg W27-31 (2026) | W32 (2025) | W32 (2024) | Trend (Sparkline) |
|---|---|---|---|---|---|---|
| Total Bere Blondă | 117,0 | 98,0 | 139,0 | 110,0 | 128,0 | |
|
CARREFOUR
|
12,0% | 13,3% | 16,5% | 12,7% | 6,2% | |
|
KAUFLAND
|
24,8% | 13,3% | 12,9% | 10,0% | 4,7% | |
|
LIDL
|
13,7% | 14,3% | 12,1% | 20,9% | 7,0% | |
|
PENNY
|
8,5% | 7,1% | 5,3% | 9,1% | 7,0% | |
SUPECO
|
7,7% | 0,0% | 2,3% | 6,4% | 7,8% | |
SELGROS
|
6,8% | 0,0% | 1,7% | 10,9% | 6,2% | |
CARREFOUR MARKET
|
6,8% | 7,1% | 17,8% | 8,2% | 4,7% | |
|
SENIC GROSS & MARKET
|
5,1% | 4,1% | 3,6% | 0,0% | 0,0% | |
MEGA IMAGE
|
4,3% | 7,1% | 3,0% | 3,6% | 4,7% | |
PROFI
|
3,4% | 0,0% | 3,0% | 4,5% | 5,5% | |
|
CARREFOUR (Rank)
|
#3 | #2 | #2 | #2 | #4 | - |
In the current analysis, CARREFOUR holds a share of 12,0%, reflecting a slight decrease of 1,3 pts compared to last week. KAUFLAND, on the other hand, has seen a very sharp increase, now at 24,8%, which is an impressive rise of 11,5 pts from the previous week. LIDL's share stands at 13,7%, showing a slight increase of 1,6 pts compared to the last five weeks, although it has decreased by 7,2 pts year-over-year. PENNY has a current share of 8,5%, marking a slight increase of 1,4 pts from last week and a very strong increase of 3,2 pts compared to the last five weeks. SUPECO has achieved a share of 7,7%, indicating a negligible increase from no previous data available. Overall, the market has experienced a slight increase in promotional pressure, now at 117,0, which is up by 19,0 from last week.
4
MAP Frequency Clusters
Bere Blondă — W32| Retailer | W32 (2026) | W31 (2026) | Avg W27-31 (2026) | W32 (2025) | W32 (2024) | Trend YoY |
|---|---|---|---|---|---|---|
| Total Bere Blondă | 20,78 Lei | 20,95 Lei | 21,75 Lei | 17,99 Lei | 16,79 Lei | ▲▲ Increase |
|
CARREFOUR
|
22,95 Lei | 20,99 Lei | 21,75 Lei | 19,75 Lei | 2,99 Lei | ▲▲ Increase |
|
KAUFLAND
|
3,49 Lei | 4,49 Lei | 3,49 Lei | 14,89 Lei | 3,69 Lei | ▼▼ Decrease |
|
LIDL
|
22,95 Lei | 16,45 Lei | 17,39 Lei | 5,48 Lei | 4,49 Lei | ▲▲ Increase |
|
PENNY
|
17,99 Lei | 18,49 Lei | 17,39 Lei | 16,99 Lei | 15,89 Lei | ▲ Increase |
|
SUPECO
|
18,45 Lei | - | 15,75 Lei | 16,95 Lei | 16 Lei | ▲ Increase |
|
SELGROS
|
19,17 Lei | - | 19,38 Lei | 19,97 Lei | 15,99 Lei | ▼ Decrease |
|
CARREFOUR MARKET
|
20,30 Lei | 22,49 Lei | 21,95 Lei | 20,89 Lei | 5,27 Lei | ▼ Decrease |
|
SENIC GROSS & MARKET
|
6,69 Lei | 2,95 Lei | 2,89 Lei | - | - | ▲▲ Increase |
|
MEGA IMAGE
|
5,35 Lei | 5,75 Lei | 6,87 Lei | 4,49 Lei | 5,49 Lei | ▲▲ Increase |
|
PROFI
|
3,15 Lei | - | 3,33 Lei | 17,99 Lei | 16,99 Lei | ▼▼ Decrease |
|
CARREFOUR (Rank)
|
#9 | #6 | #9 | #7 | #1 | - |
In the current analysis, CARREFOUR maintains a MAP price of 22,95 Lei, reflecting a slight increase of 3,20 Lei compared to the same week last year, and a slight increase of 1,96 Lei from last week. LIDL also shows a MAP price of 22,95 Lei, which indicates a very sharp increase of 17,47 Lei year-over-year and a moderate increase of 6,50 Lei week-on-week. KAUFLAND's MAP price stands at 3,49 Lei, demonstrating a very sharp decrease of 11,40 Lei year-over-year and a slight decrease of 1,00 Lei from last week. PENNY's MAP price is currently at 17,99 Lei, which shows a negligible decrease of 0,50 Lei week-on-week, while it has no comparable data for last year. Overall, the market exhibits a slight increase in MAP prices year-over-year, with CARREFOUR and LIDL leading the upward trend.
5
Promotional Mechanics Mix
Bere Blondă — W32| Retailer | Advantage Weight | W32 (2026) | W31 (2026) | Avg W27-31 (2026) | W32 (2025) | W32 (2024) | Profile |
|---|---|---|---|---|---|---|---|
| Total Bere Blondă | 91,5% | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Conservative |
|
CARREFOUR
|
92,9% | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Virtual lots with free products | X% From the 2nd product (identical) | Creative |
|
KAUFLAND
|
79,3% | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Crossed price,Price Discount | Conservative |
|
LIDL
|
87,5% | Gifts on pack | Gifts on pack | Gifts on pack | Gifts on pack | Crossed price,Price Discount | Creative |
|
PENNY
|
100,0% | Price Discount Card | Price Discount Card | Price Discount Card | Price Discount Card | Crossed price,Price Discount | Creative |
|
SUPECO
|
100,0% | X% From the 2nd product (identical) | - | Gifts on pack | Gifts on pack | Gifts on pack | Creative |
|
SELGROS
|
100,0% | X% From the 2nd product (identical) | - | X% From the 2nd product (identical) | Gifts on pack | Gifts on pack | Creative |
|
CARREFOUR MARKET
|
87,5% | Crossed price,Price Discount | Gifts on pack,Virtual lots with free products | Gifts on pack,Virtual lots with free products | Virtual lots with free products | X% From the 2nd product (identical) | Creative |
|
SENIC GROSS & MARKET
|
100,0% | X% From the 2nd product (identical) | X% From the 2nd product (identical) | X% From the 2nd product (identical) | - | - | Conservative |
|
MEGA IMAGE
|
100,0% | Price Discount Card | Price Discount Card | Price Discount Card | Price Discount Card | Crossed price,Price Discount | Creative |
|
PROFI
|
100,0% | Virtual lots with free products | - | Price Discount App | Price Discount App | Crossed price,Price Discount | Creative |
|
CARREFOUR (Rank)
|
- | #7 | #5 | #7 | #1 | #1 | - |
For CARREFOUR (creativity profile: creative), the share of promotions featuring a consumer advantage stands at 92,9% in week W32. Promotional aggressiveness experienced a slight decrease year-over-year with a change of -7,1 pts, and a slight increase evolution since last week (+8,3 pts).
For SUPECO (creativity profile: creative), the share of promotions featuring a consumer advantage stands at 100,0% in week W32. Promotional aggressiveness experienced a very sharp increase year-over-year with a change of +85,7 pts, and a not available evolution since last week (- pts).
For CARREFOUR MARKET (creativity profile: creative), the share of promotions featuring a consumer advantage stands at 87,5% in week W32. Promotional aggressiveness experienced a slight decrease year-over-year with a change of -12,5 pts, and a none or negligible evolution since last week (+1,8 pts).
6.1
Discount Depth Clusters
Bere Blondă — W32| Retailer | W32 (2026) | W31 (2026) | Avg W27-31 (2026) | W32 (2025) | W32 (2024) | Trend YoY |
|---|---|---|---|---|---|---|
| Total Bere Blondă | -20,0% | -20,0% | -20,0% | -23,0% | -20,0% | ▼▼ Decrease |
|
CARREFOUR
|
-15,0% | -15,0% | -17,0% | -15,0% | -15,0% | ➡ STABLE |
|
KAUFLAND
|
-22,0% | -33,0% | -34,0% | -35,0% | -25,0% | ▼▼ Decrease |
|
LIDL
|
-20,0% | -17,0% | -20,0% | -20,0% | -22,0% | ➡ STABLE |
|
PENNY
|
-23,0% | -34,0% | -27,0% | -27,0% | -20,0% | ▼▼ Decrease |
|
SUPECO
|
-15,0% | - | -20,0% | - | -7,0% | ▼▼ Decrease |
|
SELGROS
|
-17,0% | - | -20,0% | -15,0% | -19,0% | ▲▲ Increase |
|
CARREFOUR MARKET
|
-17,0% | -17,0% | -17,0% | -15,0% | -14,0% | ▲▲ Increase |
|
SENIC GROSS & MARKET
|
-20,0% | -15,0% | -16,0% | - | - | ▲▲ Increase |
|
MEGA IMAGE
|
-15,0% | -15,0% | -15,0% | -15,0% | -15,0% | ➡ STABLE |
|
PROFI
|
-10,0% | - | -29,0% | -16,0% | -23,0% | ▼▼ Decrease |
|
CARREFOUR (Rank)
|
#7 | #5 | #7 | #5 | #6 | - |
In the current analysis, CARREFOUR maintains a discount depth of 15,0%, reflecting stability compared to last year, as there is no change in intensity. KAUFLAND, however, has seen a moderate decrease in discount depth, dropping from 35,0% last year to 22,0% this year, indicating a softening of promotional generosity. PENNY also experienced a similar trend, with a decrease from 34,0% to 23,0% this week. In contrast, SENIC GROSS & MARKET has increased its discount depth from 15,0% to 20,0% compared to last week, showcasing a notable intensification in its promotional strategy. PROFI's discount depth has decreased significantly from 16,0% last year to 10,0% this year, indicating a sharp reduction in promotional depth.
I want this kind of analysis over a larger period (month, quarter, semester, year)
6.2
Promotions with discount
Bere Blondă — W32| Retailer | W32 (2026) | W31 (2026) | Avg W27-31 (2026) | W32 (2025) | W32 (2024) | Trend YoY |
|---|---|---|---|---|---|---|
| Total Bere Blondă | 94,0% | 84,7% | 86,6% | 66,4% | 63,3% | ▲▲ Increase |
|
CARREFOUR
|
92,9% | 84,6% | 89,6% | 100,0% | 37,5% | ▼ Decrease |
|
KAUFLAND
|
89,7% | 76,9% | 83,3% | 81,8% | 100,0% | ▲ Increase |
|
LIDL
|
87,5% | 71,4% | 65,5% | 30,4% | 44,4% | ▲▲ Increase |
|
PENNY
|
100,0% | 100,0% | 97,3% | 100,0% | 100,0% | ➡ STABLE |
|
SUPECO
|
100,0% | — | 87,5% | 0,0% | 20,0% | N/A |
|
SELGROS
|
100,0% | — | 91,7% | 8,3% | 37,5% | ▲▲ Increase |
|
CARREFOUR MARKET
|
87,5% | 85,7% | 95,2% | 100,0% | 83,3% | ▼▼ Decrease |
|
SENIC GROSS & MARKET
|
100,0% | 100,0% | 100,0% | — | — | N/A |
|
MEGA IMAGE
|
100,0% | 100,0% | 100,0% | 100,0% | 66,7% | ➡ STABLE |
|
PROFI
|
100,0% | — | 90,5% | 100,0% | 100,0% | ➡ STABLE |
|
CARREFOUR (Rank)
|
#7 | #5 | #7 | #1 | #7 | - |
In week W32, CARREFOUR has a share of promotions featuring a displayed percentage discount at 92,9%. This reflects a slight decrease year-over-year, down 7,1 points, indicating a shift towards non-percentage promotional strategies. In contrast, KAUFLAND shows a share of 89,7%, which is an increase of 7,9 points compared to the same week last year. LIDL has a displayed percentage discount share of 87,5%, demonstrating a very sharp increase of 57,1 points year-over-year. SUPECO leads with a perfect score of 100,0%, marking a negligible increase from no comparable data last year. SELGROS also stands at 100,0%, showcasing a very sharp increase of 91,7 points year-over-year.
7
News & Alerts (vs last 24 months)
10 new items🆕 New this week (Unseen promotions over 24 months)
CARREFOUR
1
- • BERE PREMIUM LAGER NO. 4
CARREFOUR MARKET
1
- • BERE
CBA NORD VEST C&C
1
- • BERE NEPASTEURIZATA TILTOTT
MEGA IMAGE
1
- • BERE
MERKUR
1
- • BERE
PENNY
1
- • BERE
SELGROS
1
- • BERE
SENIC GROSS & MARKET
3
- • BERE
- • BERE
- • BERE PET
Out-of-Trend Alerts
Promotional price (MAP)
The most frequent MAP price range of CARREFOUR stands at 22,95 Lei, i.e. 101,8% above its Y-1 reference (11,37 Lei).
Current: 22,95 Lei | Standard: 11,37 Lei
Promotional pressure
KAUFLAND: share of voice rose sharply to 24,8%, well above its Y-1 reference of 7,3%.
Current: 24,8% | Standard: 7,3% (Y-1)
Promotional price (MAP)
The most frequent MAP price range of KAUFLAND stands at 3,49 Lei, i.e. 62,4% below its Y-1 reference (9,29 Lei).
Current: 3,49 Lei | Standard: 9,29 Lei
Promotional price (MAP)
The most frequent MAP price range of LIDL stands at 22,95 Lei, i.e. 360,4% above its Y-1 reference (4,99 Lei).
Current: 22,95 Lei | Standard: 4,99 Lei
