INTERSNACK ROMANIA — Snacking
E-Commerce insights of the week for
1
2026-W34
Executive Summary
Market : Moderate
Item diversity near 4-week average — market within normal range.
Item Diversity
% SKUs seen in the week / total active items since 2 years
66.8%
1106 SKUs with offers / 1656 referenced
▼
7.5 pp
vs Y-1
▲
2.0 pp
vs last 4 weeks
Active E-Stores
Distinct e-stores with active offers
14
1776 active offers across 14 e-stores
▼
7
vs Y-1
▼
0
vs last 4 weeks
Average max discount
Ø max discount
22.9%
▲
1.5 pp
vs Y-1
▼
0.1 pp
vs last 4 weeks
Total Active Offers
Number of active commercial offers
1776
▼
15.5%
vs Y-1
▲
8.8%
vs last 4 weeks
Top 2 Concentration
Offer share of top 2 producers
34.1%
PRODUCATOR NECUNOSCUT + INTERSNACK ROMANIA
▲
1.5 pp
vs Y-1
▼
0.5 pp
vs last 4 weeks
INTERSNACK ROMANIA
Item Diversity
% SKUs seen in the week / total active items since 2 years
79.3%
165 SKUs with offers / 208 referenced
▲
0.9 pp
vs Y-1
▲
3.1 pp
vs last 4 weeks
Active E-Stores
Distinct e-stores with active offers
6
273 active offers across 6 e-stores
▼
2
vs Y-1
▼
0
vs last 4 weeks
Average max discount
Ø max discount
20.1%
▲
0.9 pp
vs Y-1
▼
1.9 pp
vs last 4 weeks
Total Active Offers
Number of active commercial offers
273
▼
7.5%
vs Y-1
▲
12.4%
vs last 4 weeks
Executive Summary W34: INTERSNACK ROMANIA captures 15.4% online offer share (165 active SKUs).
The manufacturer INTERSNACK ROMANIA activates 79.3% of its reference catalog online, exceeding the category average of 66.8%.
Its online offer volume is directly proportional to its active assortment, achieving a 15.4% offer share with 165 SKUs.
Products from INTERSNACK ROMANIA are listed across 6 active e-stores out of 14 overall, resulting in a 42.9% e-commerce network coverage.
Conclusion
The average online discount stands at 20.1%, compared to the market benchmark of 22.9%, which supports a competitive price positioning across the active catalog without excessive promotional discounting.
2
Offer Pressure by E-Store
1776 offers • 14 e-storesIn the snacking category, online offer exposure is significantly concentrated, with AUCHAN leading the market with 657 offers, followed by DR. MAX with 245 offers. Together, these two retailers account for 50.8% of the total offer volume across 14 active e-stores. For INTERSNACK ROMANIA, the online availability is present in 6 e-stores, totaling 273 offers, with AUCHAN contributing 143 offers, which represents 52.4% of the manufacturer's total offers.
| # | E-Store | Active Offers | Avg max discount Ø max discount | Avg. Price per unit (lit, kg, m, ..) | Offer Share |
|---|---|---|---|---|---|
| 1 |  |
657 | 28.6% | 69.01 Lei | 37.0% |
| 2 |  |
245 | — | 117.13 Lei | 13.8% |
| 3 |  |
232 | 11.1% | 74.73 Lei | 13.1% |
| 4 |  |
168 | 15.0% | 80.02 Lei | 9.5% |
| 5 |  |
138 | 16.8% | 116.4 Lei | 7.8% |
| 6 |  |
124 | 15.0% | 89.8 Lei | 7.0% |
| 7 |  |
65 | 22.5% | 70.2 Lei | 3.7% |
| 8 | SHOP & GO | 65 | 22.5% | 70.2 Lei | 3.7% |
| 9 |  |
33 | 15.3% | 124.44 Lei | 1.9% |
| 10 |  |
28 | — | 208.89 Lei | 1.6% |
3
Competitive Activity
98 producers • 148 brandsINTERSNACK ROMANIA holds a strong position with 15.4% offer share.
Top 10 Producers — Offer Count
Top 10 Brands — Offer Count
In the e-commerce landscape for snacking, INTERSNACK ROMANIA is positioned as the second-largest player, commanding an offer share of 15.4% with a total of 273 offers. The market leader, PRODUCATOR NECUNOSCUT, currently holds an 18.8% offer share, creating a gap of 3.4 percentage points. This competitive positioning highlights INTERSNACK ROMANIA's significant presence in the market, while also indicating potential opportunities for growth to close the gap with the leader.
4
Focus INTERSNACK ROMANIA
vs marketINTERSNACK ROMANIA
15.4%
Offer share • 273 active offers
Rest of market
84.6%
Offer share • 1503 active offers
| Brand | Offers | SKUs | Avg max discount | Avg. Price per unit (lit, kg, m, ..) |
|---|---|---|---|---|
| CHIO | 190 | 117 | 18.0% | 67.19 Lei |
| NUTLINE (INTERSNACK) | 69 | 36 | 23.7% | 103.01 Lei |
| POM-BAR | 9 | 7 | — | 83.83 Lei |
| FIESTA (NUTLINE) | 5 | 5 | — | 83.8 Lei |
5
Unit Price Trends
Scenario: STABLEAvg. unit price per unit (lit, kg, m, ..) (12 weeks)
Avg. max discount (12 weeks)
The average minimum advertised promo price per unit (MAP) for INTERSNACK ROMANIA is currently positioned at 77.1 Lei. This figure indicates a notable -11.1% gap when compared to the overall e-commerce market average of 86.73 Lei. Analyzing the pricing dynamics over a 12-week period, INTERSNACK ROMANIA has maintained an average online price of 74.92 Lei, which is significantly lower than the category average of 85.85 Lei. This consistent pricing strategy suggests a competitive edge in the e-commerce landscape, allowing INTERSNACK ROMANIA to attract price-sensitive consumers while also positioning itself effectively against competitors in the FMCG sector.
7
Top Offers of the Week
Top 10 by discount depth and Top 10 by multi-store presence🏷️ Top 10 — Discount Depth
| # | E-Store | Brand | Discount | Price | |
|---|---|---|---|---|---|
| 1 | |
LAY'S TOTAL | 58.0% | 27.0 Lei | ⭐ |
| 2 | |
ORLANDO'S | 51.0% | 67.0 Lei | ⭐ |
| 3 | |
ORLANDO'S | 50.0% | 4.0 Lei | ⭐ |
| 4 | |
LOTTO CHIPS | 44.0% | 40.0 Lei | |
| 5 | |
STAR TOTAL | 43.0% | 22.0 Lei | ⭐ |
| 6 | |
VIVA | 40.0% | 72.38 Lei | |
| 7 | |
ELMAS | 40.0% | 9.0 Lei | ⭐ |
| 8 | |
LAY'S TOTAL | 40.0% | 37.0 Lei | ⭐ |
| 9 | |
LAY'S TOTAL | 40.0% | 37.0 Lei | ⭐ |
| 10 | |
LAY'S TOTAL | 40.0% | 37.0 Lei | ⭐ |
🌐 Top 10 — Multi-Store Presence
| # | Brand | Presence | Price | Discount |
|---|---|---|---|---|
| 1 | PRINGLES | 6 sites | 56.0 Lei | 21.0% |
| 2 | CHIO | 5 sites | 33.0 Lei | 9.0% |
| 3 | TOORTITZI | 5 sites | 44.0 Lei | — |
| 4 | CHIO | 5 sites | 50.0 Lei | — |
| 5 | CHIO | 5 sites | 58.12 Lei | — |
| 6 | NUTLINE (INTERSNACK) | 5 sites | 77.25 Lei | — |
| 7 | SCHAR | 5 sites | 123.0 Lei | — |
| 8 | NUTLINE (INTERSNACK) | 5 sites | 230.0 Lei | — |
| 9 | CROCO | 4 sites | 19.0 Lei | — |
| 10 | CROCO | 4 sites | 29.0 Lei | — |
8
Private Label vs National Brands
Private Label
5.7%
101 offers • 92 SKUs
• Max Discount 32.8%
National Brand
94.3%
1675 offers • 1014 SKUs
• Max Discount 22.7%
Private labels account for 5.7% of e-commerce offers in the category, with 101 offers and an average minimum advertised price per unit (MAP) of 47.39 Lei. In contrast, national brands dominate with 94.3% market share, comprising 1675 offers and an average MAP of 89.1 Lei. The online share of private label offers shows a negligible decline of -0.1 percentage points compared to the previous week.
9
News & Alerts (vs last 24 months)
⚠️ CHIO — INTERSNACK ROMANIA
Discount this week: 9.0% (historical avg: 4.2%, delta: +114.3%)
at AUCHAN
at AUCHAN
⚠️ LAY'S TOTAL — STAR FOODS
Discount this week: 33.0% (historical avg: 24.4%, delta: +35.2%)
at AUCHAN
at AUCHAN
📈 📈 Presence spike — SOLARIS PLANT
Present on 3 e-stores (avg 1.1, factor: x2.7)
🆕 POUCE — New item — POUCE
GROUPE AUCHAN — AUCHAN — 26.0 Lei
🆕 MOGYI — New item — MOGYI
MOGYI ROMANIA — AUCHAN — 71.0 Lei
🆕 MOGYI — New item — MOGYI
MOGYI ROMANIA — AUCHAN — 71.0 Lei
10
Conclusion & Recommendations
The e-commerce presence of INTERSNACK ROMANIA shows a robust foundation, yet there is a need for ongoing attention to unit pricing discipline and the breadth of e-store distribution.
💡 Expand presence on underrepresented e-commerce platforms to enhance coverage and visibility.
💡 Increase the proportion of online offers relative to the activated reference catalog to optimize product availability.
💡 Monitor and adjust the minimum advertised price (MAP) to ensure competitiveness against market benchmarks and direct competitors.
These actions will support a more effective e-commerce strategy moving forward.
📖
How to Read This Newsletter
This guide explains each section and metric used in this weekly e-commerce newsletter.
1 — Item Diversity
Item Diversity — Share of SKUs seen in the week vs. the total unique items observed over 2 years. A higher value indicates an offer breadth.
Item Diversity — Share of SKUs seen in the week vs. the total unique items observed over 2 years. A higher value indicates an offer breadth.
1 — Active E-Stores
Active E-Stores — Number of distinct online stores with active offers in the category during the week.
Active E-Stores — Number of distinct online stores with active offers in the category during the week.
1 — Average max discount
Average Discount — Mean discount depth (%) across all active commercial offers.
Average Discount — Mean discount depth (%) across all active commercial offers.
1 — Total Active Offers
Total Active Offers — Count of all individual commercial offers detected during the week across all e-stores.
Total Active Offers — Count of all individual commercial offers detected during the week across all e-stores.
1 — Top 2 Concentration
Top 2 Concentration — Share of total offers captured by the two most active producers. High concentration signals a market dominated by a few players.
Top 2 Concentration — Share of total offers captured by the two most active producers. High concentration signals a market dominated by a few players.
2 — Offer Pressure by E-Store
Offer Pressure by E-Store — Table ranking online stores by number of active offers, average discount depth, average unit price, and offer share.
Offer Pressure by E-Store — Table ranking online stores by number of active offers, average discount depth, average unit price, and offer share.
3 — Competitive Activity
Competitive Activity — Horizontal bar charts showing the top 10 producers and brands by number of active offers.
Competitive Activity — Horizontal bar charts showing the top 10 producers and brands by number of active offers.
4 — Focus INTERSNACK ROMANIA
Focus Producer — Compares the selected producer's offer footprint (offer share, active offers) against the rest of the market, and lists its top brands.
Focus Producer — Compares the selected producer's offer footprint (offer share, active offers) against the rest of the market, and lists its top brands.
5 — Unit Price Trends
Unit Price Trends — Line charts tracking the average unit price and the average discount depth over 12 weeks. Hover over data points for exact values.
Unit Price Trends — Line charts tracking the average unit price and the average discount depth over 12 weeks. Hover over data points for exact values.
7 — Top Offers of the Week
Top Offers — Two tables: (1) Top 10 by discount depth, (2) Top 10 by multi-store presence. ⭐ marks the lowest observed price.
Top Offers — Two tables: (1) Top 10 by discount depth, (2) Top 10 by multi-store presence. ⭐ marks the lowest observed price.
8 — Private Label vs National Brands
Private Label vs National Brands — Compares offer share, number of SKUs, and average discount between private-label and national brands.
Private Label vs National Brands — Compares offer share, number of SKUs, and average discount between private-label and national brands.
9 — News & Alerts (vs last 24 months)
News & Alerts — Flags unusual discount spikes, presence surges, and newly listed items compared to historical averages.
News & Alerts — Flags unusual discount spikes, presence surges, and newly listed items compared to historical averages.
